Group Managing Director
Group Chief Executive Officer
- Bachelor’s Degree in Computer Science with Honours
- Master’s Degree in Computer Science from National University of Singapore (“NUS”)
Working Experience and Occupation
As the Group Managing Director and Chief Executive Officer of PUC Berhad (formerly known as PUC Founder (MSC) Berhad) (“PUC”) Group, Mr. Cheong oversees the operations and overall business direction of PUC across its core business areas and subsidiaries. With his strong technological expertise and business leadership, Mr. Cheong envisions raising PUC’s profile as the leading digital technology services company in Malaysia.
An entrepreneur at heart, Mr. Cheong started his first venture with GeoFoto Pte Ltd in 1999 as Co-Founder and Chief Architect where he developed system architecture and marketed imaging technology in collaboration with his alma mater, NUS. As an extension of his line of work, he subsequently designed a state-of-the-art online photo printing system which was sold to Fujifilm in 2001.
His passion in the industry led him to be the Founder and Director of Pictureworks Pte Ltd, whereby his strategic direction propelled the company to become a leader in digital imaging in the region. Pictureworks’ achievements include launching the world’s first photo printing kiosk for smart phones. It now has operations in more than seven countries, serving 100 million customers annually.
Prior to this, he was with [email protected] Pte Ltd (which was acquired by Wirecard), the first company to provide a two-way authentication for online transaction using mobile voice calls. As the Business Solutions Director, he led a team in the planning and development of large scale payment systems and innovative payment products including mobile applications to meet the growing demands of Malaysia’s online e-payments ecosystem.
- Bachelor of Science Degree in Computing and Information Systems with Honours from Staffordshire University, United Kingdom.
Kelvin started his career in Research & Development with Via Communications Network. He then joined Nanyang Online Sdn Bhd as a Senior Executive, Business Development, before transferring to RedHot Media Sdn Bhd (“RHMMY”) in 2004. Kelvin served in RHMMY in the Business Development and Corporate Development divisions with accomplishing notable achievements in developing the company’s new media and public relations services, and being a key team member in facilitating the company’s expansion and listing on the AIM market, London Stock Exchange as the Assistant Vice President, Corporate Development. In 2008, he was promoted to Vice President, before being appointed as the Group Senior Vice President of Resource Holding Management Limited (“RHML”) and PUC Berhad (formerly known as PUC Founder (MSC) Berhad) (”PUC”) in 2014. In January 2016, Kelvin was appointed as the Chief Executive Officer of Founder Energy Sdn Bhd, a wholly owned subsidiary of PUC, and in April 2016, Kelvin was also named Group Chief Operations Officer and Executive Director of PUC. Kelvin has been re-designated as Group Chief Strategy Officer and resigned as Executive Director on 1 May 2017.
- Bachelor of Computer Science and Information Engineering from National Taiwan University
- Certified Information Systems Auditor and SUN Certified Java Programmer
Erwin served in multiple capacities in Singapore, China, Hong Kong and Taiwan. In 2008, he joined Deloitte Singapore as the Assistant Manager in the Information Technology Risk Consulting practice in the Enterprise Risk Services Division where he specialised in the design and implementation of enterprise security and risk management products for large-scale banks and organisations in Singapore and China including a solution now widely used in banks around the region. His career start was in two of Singapore’s largest system integrator companies, NCS and SCS, before he worked with [email protected] Pte Ltd, an online payments solution company. Erwin then founded Enovax Pte Ltd (“ENVSG”) in 2010, growing the modest IT business into a full-fledged integrated IT business solutions company and regional player in the industry known for its full suite of one-stop customized solutions to address small and medium enterprises.
- Bachelor’s Degree in Business Administration with First Class Honours from Universiti Putra Malaysia
- Master’s degree in Business Administration from Universiti Utara Malaysia
Kenneth has more than 20 years of experience in the Fast-Moving Consumer Goods (FMCG) sector. His FMCG career saw him working in Nestle and later in Fiamma Berhad where he developed his skills and leadership to become the Regional Sales Manager. In this role, he was tasked to manage 7 branches and a team of 40 colleagues, who marketed home appliances of local and international brands, namely ELBA and MEC. His strategic direction was crucial in bringing in significant gains for the business. Kenneth currently leads the operations and strategic direction of RHMMY and EPP Solution Sdn Bhd with a responsibility for bottom line factors which include long range planning, restructuring and streamlining current business activities and identifying new business opportunities in the media and payments sector. Prior to this role, he was the Group Chief Executive Officer & Executive Director of PUC.
- Diploma in Commerce (Financial Accounting) from Tunku Abdul Rahman College
- Chartered Accountant with Malaysian Institute of Accountants
Kong started his career in auditing focusing mainly on statutory audit compliance for small medium enterprises. He remained in the auditing profession for 9 years before deciding to switch to the commercial sector where he held various management capacities. He was the Deputy General Manager (Finance & Admin) of Brother International (Malaysia) Sdn Bhd and later the Chief Financial Officer of mTouche Technology Berhad prior to joining PUC.